{"id":1034,"date":"2025-01-17T10:35:31","date_gmt":"2025-01-17T10:35:31","guid":{"rendered":"https:\/\/xerpastudio.com\/?p=1034"},"modified":"2025-01-17T10:35:31","modified_gmt":"2025-01-17T10:35:31","slug":"the-life-club-una-campana-poco-convencional","status":"publish","type":"post","link":"https:\/\/xerpastudio.com\/cat\/the-life-club-una-campana-poco-convencional\/","title":{"rendered":"The Life Club, una campanya poc convencional"},"content":{"rendered":"

Desde Xerpa Studio compartim cam\u00ed amb Metropolitan, la cadena estatal m\u00e9s gran de centres premium d'activitat f\u00edsica, salut i lleure, en el seu repte de consolidar i projectar el seu posicionament premium de benestar integral. En aquesta l\u00ednia s'ha impulsat 'The Life Club', la campanya de marca de Metropolitan per a l'any 2025, obra de l'ag\u00e8ncia creativa <\/a>Imaxe, adre\u00e7ada a projectar la seva identitat premium, una fusi\u00f3 \u00fanica d'excel\u00b7l\u00e8ncia i exclusivitat amb un comprom\u00eds total amb el benestar integral.<\/p>\n\n\n\n

Amb un enfocament emocional que trenca amb els codis convencionals de comunicaci\u00f3 del sector fitness i amb una l\u00ednia gr\u00e0fica m\u00e9s propera a les editorials de moda, la campanya The Life Club es transforma en un manifest d'estil de vida, apel\u00b7lant a tot all\u00f2 que apassiona a la comunitat Metropolitan. <\/p>\n\n\n\n

La posada de llarg m\u00e9s visible de la campanya ha estat la instal\u00b7laci\u00f3 d'una lona de 1.430 metres quadrats a la pla\u00e7a de Francesc Maci\u00e0 de Barcelona. Sota el lema 'The life Club', s'hi pot llegir la frase 'La vida cal entrenar-la'. A m\u00e9s de la lona, \u200b\u200bla campanya tamb\u00e9 est\u00e0 visible a xarxes socials, mitjans de comunicaci\u00f3 i en diversos formats de publicitat exterior a les ciutats on Metropolitan hi t\u00e9 pres\u00e8ncia.<\/p>\n\n\n\n

La campanya tamb\u00e9 ha comptat amb la participaci\u00f3 de la productora 3Logy, mentre que F\u00e9lix Valiente i Beatriz Moreno de la Cova s'han encarregat de la fotografia i l'estilisme, respectivament. La campanya inclou tamb\u00e9 un format audiovisual, un fashion film circular d'un dia vivint al club, que inclou una pe\u00e7a musical d'un cover de Live is life d'Opus versionat per Trafalgar13.<\/p>\n\n\n\n

La campanya ha tingut una gran acollida als mitjans del sector del mrqueting i comunicaci\u00f3, que han compartit el posicionament estrat\u00e8gic de Metropolitan:<\/p>\n\n\n\n

\u00a0CMD Sport<\/a>
Extra Digital<\/a>
Anuncios<\/a>
La Vanguardia<\/a>
Marketing News<\/a>
Top Comunicaci\u00f3n<\/a>
Marketing X digital<\/a>
Periodico Publicidad<\/a>
Indisa<\/a>
2playbook<\/a>
El Publicista<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Metropolitan trenca amb els codis convencionals de comunicaci\u00f3 del sector fitness i aposta per una l\u00ednea gr\u00e1fica m\u00e1s propera a les editorials de moda<\/p>","protected":false},"author":654,"featured_media":1035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nThe Life Club, una campa\u00f1a poco convencional - xerpastudio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xerpastudio.com\/cat\/the-life-club-una-campana-poco-convencional\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Life Club, una campa\u00f1a poco convencional - 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