{"id":1100,"date":"2026-10-04T16:31:02","date_gmt":"2026-10-04T16:31:02","guid":{"rendered":"https:\/\/xerpastudio.com\/?p=1100"},"modified":"2026-10-04T16:42:05","modified_gmt":"2026-10-04T16:42:05","slug":"metropolitan-sky-run-2026-de-la-estrategia-a-los-informativos-de-television","status":"publish","type":"post","link":"https:\/\/xerpastudio.com\/cat\/metropolitan-sky-run-2026-de-la-estrategia-a-los-informativos-de-television\/","title":{"rendered":"Metropolitan Sky Run 2026: de l\u2019estrat\u00e8gia als informatius de televisi\u00f3"},"content":{"rendered":"

Fer-se lloc a la graella informativa de cap de setmana en cadenes com Antena 3<\/a>, La Sexta<\/a>, TV3<\/a> o TV L\u2019Hospitalet<\/a> \u00e9s un dels reptes m\u00e9s importants en comunicaci\u00f3 corporativa. Aconseguir-ho demostra una cosa clau: la visibilitat medi\u00e0tica no es busca, es dissenya. I exigeix \u200b\u200btransformar una acci\u00f3 en un relat d\u2019alt valor informatiu, dimensi\u00f3 internacional i impacte hum\u00e0.<\/p>\n\n\n\n

La III edici\u00f3 de la Metropolitan Sky Run<\/a> no nom\u00e9s ha fet un salt de gegant al pla esportiu, integrant-se al circuit mundial Towerrunning Tour 2026<\/em>, sin\u00f3 que s'ha consolidat com un cas d'\u00e8xit rotund en cobertura i impacte medi\u00e0tic estatal i auton\u00f2mic.<\/p>\n\n\n\n

Com es transforma un esdeveniment en una fita informativa d'abast nacional? A Xerpa Studio apliquem una metodologia on l'estrat\u00e8gia i l'execuci\u00f3 van de la m\u00e0:<\/p>\n\n\n\n

    \n
  1. Construcci\u00f3 del rela<\/strong>: Identificar amb antelaci\u00f3 els angles amb un veritable inter\u00e8s period\u00edstic: la dimensi\u00f3 internacional de la prova, l'\u00e8pica de la categoria de bombers o el valor hum\u00e0 de referents en superaci\u00f3 personal, com \u00c0lex Roca.
    <\/li>\n\n\n\n
  2. Relacions p\u00fabliques d'alt valor<\/strong>: Identificar els periodistes i els mitjans clau, apuntant-los el tema amb previsi\u00f3, fins i tot convidant-los a viure i sentir l'experi\u00e8ncia en primera persona.
    <\/li>\n\n\n\n
  3. Acompanyament i producci\u00f3 in situ<\/em><\/strong>: Estar al costat dels mitjans el dia de l'esdeveniment, facilitant-los tirs espectaculars de c\u00e0mera, acc\u00e9s directe a portaveus i hist\u00f2ries humanes amb ganxo.
    <\/li>\n\n\n\n
  4. Recursos llestos per a emissi\u00f3<\/strong>: Proporcionar kits d'imatges d'alta qualitat i un resum en v\u00eddeo per a les redaccions que no es van poder despla\u00e7ar.
    <\/li>\n\n\n\n
  5. Seguiment proactiu<\/strong>: Una ronda de contactes estreta i coordinada amb les taules de redacci\u00f3 abans de la graella informativa.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    A Xerpa Studio no concebem la comunicaci\u00f3 com un mer repartiment de notes de premsa. La visibilitat per si sola \u00e9s una m\u00e8trica buida; la veritable comunicaci\u00f3 \u00e9s la que converteix la pres\u00e8ncia en mitjans en influ\u00e8ncia, reputaci\u00f3 i posicionament de marca.<\/p>\n\n\n\n

    Enhorabona a l'equip de Metropolitan per apostar per l'excel\u00b7l\u00e8ncia i per confiar en la nostra visi\u00f3 per portar les seves fites al m\u00e9s amunt possible.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    \"\"
    Un dels corredors, abans de comen\u00e7ar la prova.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

    Coneix al detall el proc\u00e9s per aconseguir que una prova esportiva d'alt nivell acabi a les televisions m\u00e9s representatives del pa\u00eds<\/p>","protected":false},"author":654,"featured_media":1104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,12,1,26],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-corporativa","category-reputacion","category-uncategorized","category-xerpa-studio"],"yoast_head":"\nMetropolitan Sky Run 2026: de la estrategia a los informativos de televisi\u00f3n - xerpastudio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xerpastudio.com\/cat\/metropolitan-sky-run-2026-de-la-estrategia-a-los-informativos-de-television\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metropolitan Sky Run 2026: de la estrategia a los informativos de televisi\u00f3n - 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