{"id":807,"date":"2023-03-22T09:35:40","date_gmt":"2023-03-22T09:35:40","guid":{"rendered":"https:\/\/xerpastudio.com\/?p=807"},"modified":"2023-04-05T15:24:17","modified_gmt":"2023-04-05T15:24:17","slug":"toni-ruiz-y-david-saura-lanzan-xerpa-studio","status":"publish","type":"post","link":"https:\/\/xerpastudio.com\/cat\/toni-ruiz-y-david-saura-lanzan-xerpa-studio\/","title":{"rendered":"Toni Ruiz i David Saura llancen Xerpa Studio"},"content":{"rendered":"

Els periodistes Toni Ruiz<\/strong> i David Saura<\/strong> han fundat Xerpa Studio<\/strong>, una empresa de consultoria de comunicaci\u00f3 estrat\u00e8gica, continguts per a xarxes socials i gesti\u00f3 de crisis. Tots dos compten amb 25 anys d'experi\u00e8ncia contrastada liderant la comunicaci\u00f3 del FC Barcelona<\/strong>, companyia referent a la ind\u00fastria de l'esport i de l'entretenimient a nivell global.<\/p>\n\n\n\n

Sota el lema 'Constru\u00efm reputaci\u00f3 per a aportar valor<\/strong>', Xerpa Studio ofereix serveis d'auditoria de comunicaci\u00f3, comunicaci\u00f3 estrat\u00e8gica, media services, estrat\u00e8gia de continguts digitals, prevenci\u00f3 i gesti\u00f3 de crisi, i networking i relacions p\u00fabliques.<\/p>\n\n\n\n

\u201cHem comprovat el valor estrat\u00e8gic de la comunicaci\u00f3 en la gesti\u00f3 de qualsevol projecte i la seva incid\u00e8ncia directa a l'assoliment de beneficis reputacionals i comercials. I tamb\u00e9 hem constatat que cada projecte requereix una soluci\u00f3 personalitzada\u201d, explica Toni Ruiz sobre el bagatge que la seva experi\u00e8ncia pr\u00e8via al FC Barcelona li aporta en aquesta nova iniciativa.<\/p>\n\n\n\n

\n
\"\"
Toni Ruiz (esquerra) i David Saura a la seu de Xerpa Studio.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

D'una banda, Xerpa Studio est\u00e0 orientada a la ind\u00fastria de l'esport, per acompanyar els diferents actors de l'\u00e0mbit professional (esportistes, clubs, federacions, mitjans de comunicaci\u00f3\u2026) i les companyies que ofereixen serveis a la ind\u00fastria (ag\u00e8ncies i marques). Per\u00f2 la nova companyia tamb\u00e9 treballa amb tota mena de corporacions i institucions, assessorant empreses i organitzacions, tant del sector p\u00fablic com del privat, i sigui quina sigui la seva dimensi\u00f3. Aquesta vocaci\u00f3 encaixa amb l'experi\u00e8ncia professional m\u00e9s recent de Toni Ruiz, que entre el 2017 i el 2022, va liderar la creaci\u00f3 del Departament de Comunicaci\u00f3 Corporativa del Club. En aquest per\u00edode es va encarregar de dissenyar un equip de treball que va assumir les responsabilitats comunicatives de projectes de l'\u00c0rea Global, Social, Patrocinis, Espai Bar\u00e7a, Fundaci\u00f3, Sostenibilitat i Bar\u00e7a Innovation Hub, entre d'altres. <\/p>\n\n\n\n

Professionals complementaris<\/strong><\/p>\n\n\n\n

Sota la marca Xerpa Studio, es troba la voluntat d'ajudar, de manera personal i propera, projectes i marques que creuen en el valor de la comunicaci\u00f3 per enfortir els seus objectius empresarials. A m\u00e9s, la complementarietat professional dels seus socis fundadors ofereix una visi\u00f3 de 360\u00ba per solucionar les necessitats dels clients potencials. <\/p>\n\n\n\n

M\u00e9s enll\u00e0 dels serveis relacionats directament amb l'auditoria i l'estrat\u00e8gia de comunicaci\u00f3, Xerpa Studio tamb\u00e9 posa el focus en els continguts digitals. David Saura, un dels socis i cofundadors de la nova empresa, ha encap\u00e7alat, fins a l'estiu del 2022, l'equip del FC Barcelona responsable dels continguts de la web, v\u00eddeo digital i xarxes socials del Club. Aquests darrers anys, les xarxes socials del Bar\u00e7a han estat una refer\u00e8ncia a la ind\u00fastria de l'esport, tant pel volum de seguidors, superant els 400 milions, com per les xifres d'interacci\u00f3 amb la seva audi\u00e8ncia. En l'\u00e0mbit audiovisual, la gesti\u00f3 del canal de Youtube del Bar\u00e7a, el que acumula m\u00e9s subscriptors que qualsevol altre equip professional a nivell mundial, ha estat un exemple al sector per la tipologia dels continguts, focalitzats en l'entreteniment, i per les dades de visualitzacions, superant els clubs de laLiga, Premier, Bundesliga i Serie A.   <\/p>\n\n\n\n

Per m\u00e9s informaci\u00f3 sobre Xerpa Studio, pots consultar el seu lloc web www.xerpastudio.com<\/a>, aix\u00ed com els seus perfils socials a Twitter<\/a>, Instagram<\/a> i Linkedin<\/a> amb el handle de @xerpastudio <\/p>\n\n\n\n

Sobre els socis de Xerpa Studio<\/h2>\n\n\n\n

Toni Ruiz Garc\u00eda<\/strong> (Barcelona, 1974) ha participat de manera directa a la construcci\u00f3 i consolidaci\u00f3 del departament de comunicaci\u00f3 del FC Barcelona al llarg de m\u00e9s de 25 anys, i ha estat part\u00edcip de la conversi\u00f3 de la instituci\u00f3 barcelonista en una marca de dimensi\u00f3 global, l\u00edder en el seu sector, durant els anys de m\u00e9s revoluci\u00f3 del m\u00f3n de la comunicaci\u00f3. Amb responsabilitat d'alta direcci\u00f3, experi\u00e8ncia en la gesti\u00f3 d'equips, aporta la vostra experi\u00e8ncia en comunicaci\u00f3 corporativa, construcci\u00f3 de reputaci\u00f3, mitjans de comunicaci\u00f3, formaci\u00f3 de portaveus, diplom\u00e0cia i gesti\u00f3 de crisi.<\/p>\n\n\n\n

\"\"
Toni Ruiz Garc\u00eda.<\/figcaption><\/figure>\n\n\n\n

David Saura Ramiro<\/strong> (Barcelona, 1974) ha gestionat durant m\u00e9s de 20 anys tota mena de formats de contingut a totes les plataformes: web, revista, premsa, televisi\u00f3 i, especialment, xarxes socials. Des de la irrupci\u00f3 de la revoluci\u00f3 digital, ha dirigit l'equip responsable de l'estrat\u00e8gia de continguts digitals del FC Barcelona, l\u00edder de la ind\u00fastria, tant pel que fa al volum de seguidors com en registres d'engagement amb la seva audi\u00e8ncia. Ha viscut des de dins la transformaci\u00f3 d'un model informatiu a un altre basat en l'entreteniment, mitjan\u00e7ant un contingut multiplataforma, compartible, mobile i fan centric.<\/p>\n\n\n\n

\"\"
David Saura Ramiro.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Despr\u00e9s de 25 anys d'experi\u00e8ncia al FC Barcelona, la nova companyia ofereix serveis d'estrat\u00e8gia de comunicaci\u00f3 i continguts digitals<\/p>","protected":false},"author":654,"featured_media":824,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14,21,15,26],"tags":[],"class_list":["post-807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-corporativa","category-crisis","category-estrategia-digital","category-redes-sociales","category-xerpa-studio"],"yoast_head":"\nToni Ruiz y David Saura lanzan Xerpa Studio - xerpastudio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xerpastudio.com\/cat\/toni-ruiz-y-david-saura-lanzan-xerpa-studio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toni Ruiz y David Saura lanzan Xerpa Studio - 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